Before nineteen-hundred-and-sixty-two,
Everyone bought it, and everyone knew
What was inside and how it cooked,
But no one cared about how it looked.
Until one day it left the shelf
Where you could find it by yourself,
And jumped, transformed, upon the stage
Of the artworld—the newest rage.
Though cognoscenti screamed their praise,
Some scornful critics, with eyebrows raised,
Declared it gauche and quite plebeian,
Unable to like what they were seein’.
All told, it numbered thirty-two—
Not too many, nor too few—
Not mass-produced, each pane unique,
And everyone came to have a peek.
Hitherto unknown to man,
This work portrayed a simple can,
Silk-screened and shown right there for all—
Campbell’s Soup Cans—Andy Warhol.
It hangs now in MoMA’s gallery,
Abstract, expressionist modernity.
Wondrous design, immaculate plan—
The legend of the Warhol can.
© J. Bradley Burt 2021
This is great.
According to Vanity Fair (November 5, 2018, https://www.vanityfair.com/style/2018/11/andy-warhols-campbells-soup-paintings-exhibition), when Warhol’s show opened in 1962, The Los Angeles Times ran a cartoon with one Beatnik art-lover saying to another, “Frankly, the Cream of Asparagus does nothing for me, but the terrifying intensity of the chicken noodle gives me a real Zen feeling.”
At the time, the paintings were priced at $100 each, from which Warhol would get $50. Warhol’s Small Torn Campbell’s Soup Can (Pepper Pot) fetched $11.8 million in 2012.
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Wow, I did not know that! How do we monetize our scribblings to the millions, a la Warhol?
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What a great memory….I had forgotten about all that excitement when it appeared. Who knew that something as simple as a can could be art?? Your poetic explanation was great fun!!
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Personally, I liked his ‘Marilyn’ series better! LOL
Thanks for commenting.
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Yes, it lives on indefinitely. Funny, how the simplest of things, inspire. Your poem depicting, it’s concept, design, and entrance into “the eye of the beholder,” is in itself, a work of art! Well Done!!
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I confess I never ‘got it’ when Warhol hit the scene, but as you say, it’s all in the eye of the beholder. Thanks for the comment.
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